Revel.

Branding & Identity

This is where you should start.

Your brand isn’t only how your communication pieces look, it’s what people say about you when you’re not around. Every facet of your advertising needs to be on strategy and communicate your corporate promise in a consistent way, while leaving a lasting impression. Your brand is the center of all internal and external communication.

Your brand is your story. It's your reputation. It isn't just a logo or how your website looks. It's an honest and unique selling argument that builds a belief in your product so strong, your consumer chooses to do business with you over your competitors, almost regardless of price.

A brand is both internal and external. Your brand needs to communicate your story within your offices just as well as it does externally with your consumer. Your brand should be developed with the help of key staff. After all, if they do not live your organization's brand promise, your consumer will not truly believe it. Revel can help build consensus in your organization on what your story is and what it should be. 

Overall, you should be proud of the look and feel of your organization's brand, but you should also have confidence in your organization's message. The best way to get this confidence is to start your brand building with facts gathered directly from your past, current, and potential consumer, cross it with your industry experience, and our unique brand development process.

Revel has won numerous awards for our brand development work. We can help you develop the following brand-specific deliverables: 

• Focus groups and whiteboard ideation sessions
• Online surveys
• Mission/vision statement development
• Strategic Plans
• Marketing Plans
• Marketing Communication Plans
• Brand positioning tag lines
• Corporate identity logo design
• Stationery packages (Business cards, letterhead, envelopes, etc.)
• Brand standards guides and Brand books
• Employee training on consistency of brand

Once the brand development is complete, all other communication will flow from this discovery process.