the return of the podcast

podcasting

Podcasts have been around for a while now, but they seem to be experiencing a recent surge in popularity. Maybe it’s that people are coming around to their value (both makers and listeners), maybe it’s the increased spread of internet-connected mobile devices or the ability to connect them to car stereos, or maybe it’s a combination of both.

Whatever the case may be, we’re glad to see them on the up and up because, well, we just love podcasts! [Read more…]

what is content marketing?

spark-engagement-with-content-marketing

In today’s world, traditional marketing strategies can sometimes fail to reach an increasingly tech savvy audience. Seemingly infinite choices coupled with the technology to skip and ignore advertising of all stripes, makes it easy for consumers to ignore your message. Basically, we as Internet users create our own media diet based on our taste.

Progressive marketers understand this dilemma and are leading the way with content marketing.

What exactly is content marketing? [Read more…]

mobilegeddon is upon us

mobilegeddon

It’s all happening. Mobilegeddon is here, and Bruce Willis and Ben Affleck aren’t going to save us this time. Google has announced a major algorithm change on April 21st that will heavily weigh a site’s mobile compatibility in search rankings.

Is your website ready?

[Read more…]

high fives are good for your health (video)

There’s something pretty satisfying about a well-timed, well-delivered, thunderous high five. It makes you want to shout “BOOM” and go for another one, just to celebrate the first.

Want to learn how to give arm-quaking, earthshaking high fives? Of course you do. Luckily, we have the science and videos to teach you how to slap around with the best of them. [Read more…]

everyone has their own brand

branding-and-content1

Brand is a term we most often hear in terms of marketing, business, sales, etc. But in reality a brand is much more comparable to a personality and the way you represent yourself. Meaning that each individual person has their own brand, whether they know it or not.  [Read more…]

using analytics in your marketing

Marketin_analytics_1_qs2ogl

Out of all the wonderful business opportunities available in the modern age – easy shopping, easy communication, instant access to information and digital products, simple credit card transactions, transferring files, etc. – the most powerful tools in all of commerce come in the form of analytics and the ability to manage customer information.  [Read more…]