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The better the strategy, the more leads.
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When it comes to marketing, there’s one tool no manufacturer should be without: a strategic marketing plan. A well-constructed plan maximizes your marketing budget to meet broader business goals as it provides a foundation, a springboard, and a road map, all rolled up into one.


This guide covers:

  • Marketing Customer Analysis
  • Setting SMART Marketing Goals
  • Developing Marketing Strategies
  • Developing Aligned Marketing Tactics
  • Team Planning
  • Building an Integrated Marketing Calendar
  • Setting the Budget
  • Messaging and Positioning
  • Measuring and Reporting the Results
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