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case study


ACE Tooling Inc, a division of Patterson Precision Manufacturing, is a specialized shop serving the aerospace industry by providing casting molds, gauge fixtures, and tooling for machining.

iconAsset 7 - Ace Tooling
Project Goals

Ace Tooling approached Revel with big ideas and a passionate vision for their businesses, and the future of the manufacturing industry, that they needed help communicating clearly.

Asset 8 - Ace Tooling
Our Approach

Beginning with our Start With Why whiteboarding session, we learned every detail about their current challenges, goals, and values. From there, we developed a consistent brand voice to clarify and support their vision.

iconAsset 6 - Ace Tooling
The Results

With a clear and inspiring voice guide, Ace Tooling and Patterson Precision are solidly positioned for success as an authority for driving the new era of manufacturing here in West Michigan.

client story
John Patterson

President & CEO

“I started working with Revel to help me look at Ace Tooling and Patterson Precision Manufacturing to get an idea of what I wanted us to look like to the customers that we don’t have, and maybe even to ourselves. I wanted to have an outside source that could really help me look at that process.”

ace voice guide - Ace Tooling
ace voice guide - Ace Tooling
Brand Positioning

To capture the vision, values and big ideas they have for the new generation of manufacturing and ways of doing business, we went to work on positioning Ace Tooling’s brand in the marketplace. The end result was a voice guide that clearly and creatively defined the uniqueness of their brand among the competition.

  • Whiteboard Session
  • Brand Story
  • Brand Promise
  • Voice Guide
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