“What gets measured gets done.” It’s a popular business adage, and for good reason. The practice of setting measurable goals…

In contrast to much consumer buying, the business-to-business (B2B) buying decision is rarely made solo. Larger purchasing decisions typically involve…

Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2021. This marks the…

Does your brand reflect and convey your organization’s beliefs, values, and promise? Does it accurately communicate the experience your customers…

We’re all bombarded with business-to-consumer (B2C) advertising messages, day in and day out. And while some of the B2C strategies…

I learned a long time ago when coaching baseball that you can’t motivate a player to do something they don’t…

Curiosity is a car-sized rover that NASA built to explore the Gale crater on the red planet as part of…

Over the course of his thirty-year career in public television, Fred Rogers taught us about ourselves, others, and the world…

The Polar Express is one of my favorite Christmas movies. The film scores points with me on two fronts. First,…

Tom Fishburne is my kind of guy. He’s got a great sense of humor, he knows marketing, and he’s a…

The Right Stuff is the story of the beginnings of the U.S. space program and the first seven Mercury astronauts.…

Most of us have had to make marketing changes over the past year, pivoting to find new ways to reach…