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Things that make you go hmmm...

You don’t have a lot of free time on your hands, which is exactly why we make sure our blogs are chock-full of valuable information and helpful tips so reading them is well worth your while.

b2b vs b2c - Here’s Why B2C Tactics Don’t Work on B2B Audiences

Here’s Why B2C Tactics Don’t Work on B2B Audiences

We’re all bombarded with business-to-consumer (B2C) advertising messages, day in and day out. And while some of the B2C strategies…

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batting cage - Hunger

Hunger

I learned a long time ago when coaching baseball that you can’t motivate a player to do something they don’t…

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curious 1 - Curiosity

Curiosity

Curiosity is a car-sized rover that NASA built to explore the Gale crater on the red planet as part of…

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mister rogers - Helpfulness

Helpfulness

Over the course of his thirty-year career in public television, Fred Rogers taught us about ourselves, others, and the world…

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dependable - Dependability

Dependability

The Polar Express is one of my favorite Christmas movies. The film scores points with me on two fronts. First,…

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farmhouse - Humility

Humility

Tom Fishburne is my kind of guy. He’s got a great sense of humor, he knows marketing, and he’s a…

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therightstuff - The Right Stuff

The Right Stuff

The Right Stuff is the story of the beginnings of the U.S. space program and the first seven Mercury astronauts.…

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new path - Buyers Have Changed. Your Marketing Plan Should, Too.

Buyers Have Changed. Your Marketing Plan Should, Too.

Most of us have had to make marketing changes over the past year, pivoting to find new ways to reach…

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relationships - Are you neglecting your biggest growth opportunity?

Are you neglecting your biggest growth opportunity?

In business as in life, healthy relationships are worth nurturing. Humans tend to be more receptive to people and organizations…

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curious - We’re looking for a Curious Social Media Coordinator

We’re looking for a Curious Social Media Coordinator

We are seeking a part-time or contract copywriter with experience in social media management, blogging, and email marketing. If you…

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Differentiation 2 - The Differentiation Difference: Marketing for Commodity Manufacturers

The Differentiation Difference: Marketing for Commodity Manufacturers

All marketers benefit from branding that clearly communicates what they have to offer and differentiates them from their competition. If…

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revel team 10 years - Revel Celebrates 10 Years

Revel Celebrates 10 Years

In the fall of 2010, we were looking for the right way to announce Revel to the world. In our…

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