How to Set Your Marketing Budget
A marketing budget without a plan is as incomplete as a plan that has no funding. While the former scenario…
How to Use Nurturing to Turn Leads into Customers
The business-to-business (B2B) buying cycle can last months or longer, particularly if the capital outlay is significant. While patience may…
Measure Your Marketing to Find Qualified Leads
“What gets measured gets done.” It’s a popular business adage, and for good reason. The practice of setting measurable goals…
Marketing to Multiple Decision Makers? Start with Buyer Personas.
In contrast to much consumer buying, the business-to-business (B2B) buying decision is rarely made solo. Larger purchasing decisions typically involve…
Revel Named One of West Michigan’s Best and Brightest Companies to Work For the Fifth Time
Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2021. This marks the…
How To Develop An Effective Brand Strategy
Does your brand reflect and convey your organization’s beliefs, values, and promise? Does it accurately communicate the experience your customers…
Here’s Why B2C Tactics Don’t Work on B2B Audiences
We’re all bombarded with business-to-consumer (B2C) advertising messages, day in and day out. And while some of the B2C strategies…
Helpfulness
Over the course of his thirty-year career in public television, Fred Rogers taught us about ourselves, others, and the world…
Dependability
The Polar Express is one of my favorite Christmas movies. The film scores points with me on two fronts. First,…
