Dependability
The Polar Express is one of my favorite Christmas movies. The film scores points with me on two fronts. First,…
The Right Stuff
The Right Stuff is the story of the beginnings of the U.S. space program and the first seven Mercury astronauts.…
Buyers Have Changed. Your Marketing Plan Should, Too.
Most of us have had to make marketing changes over the past year, pivoting to find new ways to reach…
Are you neglecting your biggest growth opportunity?
In business as in life, healthy relationships are worth nurturing. Humans tend to be more receptive to people and organizations…
We’re looking for a Curious Social Media Coordinator
We are seeking a part-time or contract copywriter with experience in social media management, blogging, and email marketing. If you…
The Differentiation Difference: Marketing for Commodity Manufacturers
All marketers benefit from branding that clearly communicates what they have to offer and differentiates them from their competition. If…
Revel Celebrates 10 Years
In the fall of 2010, we were looking for the right way to announce Revel to the world. In our…
Five Biggest Marketing Mistakes Manufacturers are Making in the COVID-19 Economy
U.S. manufacturing production dipped 19.7 percent in April 2020 compared to the previous year, according to Federal Reserve figures. Although…
The ABC’s of Remote Selling for Manufacturers
People from all walks of life were left scrambling to adjust to working remotely when coronavirus hit the United States…
Using surveys to inform your strategic marketing plan
A strategic marketing plan is key to ensuring that a manufacturer’s marketing efforts will yield positive ROI and support business…
80% of all web traffic will be video-based by 2021.
No matter your industry, video is a valuable tool to educate, create brand awareness, and attract customers and employees to…
