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Things that make you go hmmm...

You don’t have a lot of free time on your hands, which is exactly why we make sure our blogs are chock-full of valuable information and helpful tips so reading them is well worth your while.

measure analytics - Measure Your Marketing to Find Qualified Leads

Measure Your Marketing to Find Qualified Leads

“What gets measured gets done.” It’s a popular business adage, and for good reason. The practice of setting measurable goals…

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Buyer Persona 2 - Marketing to Multiple Decision Makers? Start with Buyer Personas.

Marketing to Multiple Decision Makers? Start with Buyer Personas.

In contrast to much consumer buying, the business-to-business (B2B) buying decision is rarely made solo. Larger purchasing decisions typically involve…

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Revel Team 2021 V3 - Revel Named One of West Michigan’s Best and Brightest Companies to Work For the Fifth Time

Revel Named One of West Michigan’s Best and Brightest Companies to Work For the Fifth Time

Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2021. This marks the…

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brand strategy - How To Develop An Effective Brand Strategy

How To Develop An Effective Brand Strategy

Does your brand reflect and convey your organization’s beliefs, values, and promise? Does it accurately communicate the experience your customers…

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b2b vs b2c - Here’s Why B2C Tactics Don’t Work on B2B Audiences

Here’s Why B2C Tactics Don’t Work on B2B Audiences

We’re all bombarded with business-to-consumer (B2C) advertising messages, day in and day out. And while some of the B2C strategies…

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batting cage - Hunger

Hunger

I learned a long time ago when coaching baseball that you can’t motivate a player to do something they don’t…

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curious 1 - Curiosity

Curiosity

Curiosity is a car-sized rover that NASA built to explore the Gale crater on the red planet as part of…

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mister rogers - Helpfulness

Helpfulness

Over the course of his thirty-year career in public television, Fred Rogers taught us about ourselves, others, and the world…

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dependable - Dependability

Dependability

The Polar Express is one of my favorite Christmas movies. The film scores points with me on two fronts. First,…

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farmhouse - Humility

Humility

Tom Fishburne is my kind of guy. He’s got a great sense of humor, he knows marketing, and he’s a…

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therightstuff - The Right Stuff

The Right Stuff

The Right Stuff is the story of the beginnings of the U.S. space program and the first seven Mercury astronauts.…

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new path - Buyers Have Changed. Your Marketing Plan Should, Too.

Buyers Have Changed. Your Marketing Plan Should, Too.

Most of us have had to make marketing changes over the past year, pivoting to find new ways to reach…

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