Since 1985, Hines has grown in size and complexity through leveraging their expertise to acquire and improve industrial manufacturing companies. Hines’ goal is to support the growth of industrial manufacturing companies.
Seeking to redevelop their brand and improve their marketing strategies, Hines Corporation felt it was time to refresh their digital presence via a new website and elevate their brand and marketing presence at the parent company level.
After conducting a strategic whiteboarding session and follow-up research, Hines used our findings to better understand and communicate the corporate brand, provide feedback, and better develop their respective brands. Then, a brand promise that represented their values and mission well was established.
The feedback Hines has received from internal and external audiences regarding this project has been extremely positive. They’ve achieved the brand positioning they were after through rebranding and a new, modern website.
To bring Hines Corporation and its subsidiaries together under one corporate look and feel, their brand needed to be updated. We started with a white boarding session and research, enabling us to act on strategies that are rooted in facts. Then, we developed supporting internal materials to round out Hines’ complete new brand.
Brand Standards & Logo Library
The Hines Corporation website features corporate information, an overview of their subsidiaries, and other general information useful to their audience. The design is visually striking, modern, and memorable. The site furthers Hines’ brand positioning efforts by revamping their web presence to align with 21st century standards.
“I felt strongly that we would produce a high quality product and my expectations were surpassed! The Revel team brought their unique perspective and skillset to the table which enhanced the value of the project. They listened to our ideas and incorporated some of their own which resulted in a superior, collaborative, and value-added experience and finished product.”