Functional beauty. That perfectly describes Structural Concepts’ Reveal® food display cases. Designed with frameless, insulated glass and superior refrigeration, every Reveal® model beautifully blends and disappears into any environment, keeping the focus on the food, not the display. Made in the USA advanced engineering ensures safe food temperatures and no condensation. In other words, they’re pretty and they perform.
Structural Concepts wanted to launch their Reveal® product line in June of 2017 hoping to increase sales by 33% within the first 12 - 18 months. They reached out to Revel for help launching Reveal® and encouraging consultants and dealers to take notice and take action.
We dove into this project by first researching Structural Concepts’ customers to gain some valuable insights. Then we put on our thinking caps to develop a plan utilizing print and digital marketing that would reach their customers and their goals. Being strategically creative -- it’s what we do.
Structural Concepts mission was to “reveal” the beauty and function of their Reveal® product line and boost sales. We were all over it. With photography and videos that conveyed the aesthetically pleasing product, a new, super-slick website, wow-factor print pieces, and digital ads, Reveal® successfully launched, reaching 32 dealers and counting. Sales continue to rise - we can’t wait to see how far they climb!
We figured, the best way to launch a product that’s beautiful and performs well is with beautiful creative that performs well too! Not only did our campaign look pretty, but it worked! Why? Because there was a strategy behind it — that’s key!
We were tasked with showing off the frameless lines of a food display case that blends into any decor. So, we designed a website featuring flowing photography and video blending flawlessly with content conveying a consistent message of functionality and aesthetics, both appealing to dealers and their customers alike. We also thought it was important to keep it simple (kind of like the Reveal® product itself)
The fact is, video works. 80% of visitors to a website will watch a video vs. the 20% that will read text. Numbers not to ignore. Revel created a short video to show off the Reveal® product in all its glory, placing Structural Concepts at the top of the list for dealers looking for food displays that work as good as they look.
We like to call this the “WOW” piece that drove the design of the rest of the deliverables. A multiple page booklet with self-containing, pull-out informational sheets, focusing on the visual beauty of Reveal® through amazing photography and minimal but strong content. Attention getting? You bet! More importantly, a valuable resource to encourage dealers to buy.