Cone Drive manufactures precision motion control, power transmission, and slewing products for a range of sectors, including solar energy, automation, aerial platforms, and food and beverage industries. They pride themselves on their ability to produce high precision gearboxes for a variety of applications, from medical robotics to the Space Needle in Seattle, Washington.
Cone Drive was looking to rebrand themselves as a precision motion control company, a 21st century upgrade from their gearbox roots, to appeal to investors. In addition to repositioning their brand, Cone Drive was also looking to increase leads and drive sales.
We began our process with several meetings to fully understand Cone Drive’s intricate product line and unique challenges. Then, we went to work refreshing their brand, updating tradeshow materials, and developing a relevant and modern website.
In July 2018, the Northern Michigan manufacturer signed a deal to sell to an Ohio-based company.
Cone Drive is a unique force in the manufacturing world, simply because they’re positioned within a diverse set of industries. They needed a unified and updated look and feel for their brand, one that encompassed the breadth of their services and product line.
Cone Drive is an international company, and their online presence needed to represent their brand on a global scale. After reviewing a few fully developed concepts, Cone Drive decided on a web design that was not only easy to navigate for their clients, but also targeted to their audience for increased engagement, leads, and sales.
Cone Drive’s new brand required supporting materials, like a fresh tradeshow booth design. Their print materials feature original content and range from corporate brochures to identity tiles, further solidifying the Cone Drive brand position within the marketplace.
