EQI was struggling to effectively communicate its story to its target audience. Without clear brand messaging and a marketing communications plan, they lacked a clear path forward to reach their marketing goals.
Revel created a marketing communications plan and revamped the company’s brand messaging to position the company as a thought leader. The effort included a social media strategy that grew EQI’s LinkedIn following through regular posts, employee advocacy, and a paid social media advertising campaign. The campaign was complemented with ongoing content including blogs, case studies, email newsletter, and a direct marketing campaign to high-volume clients.
Following a formulated marketing communications plan that included a clear social media strategy, EQI was able to reach its goal of growing its following on LinkedIn. Additionally, regularly sharing updates and information through blogs, case studies, and email newsletters allowed EQI to better communicate its story and the messages it wanted to share with the people of its target audience. Follow EQI on LinkedIn and get more information on their website.
“Revel developed an integrated marketing strategy to differentiate EQI in a competitive global marketplace. They then applied the brand message they created to more than double our social media following”
Vice President of Sales and Marketing
More Case Studies