Muskegon Surgical Associates is a private medical practice housing Vascular, General and Plastic Surgeons. In addition, they also offer a Hand Center with surgeon and therapist, and medical spa services at Pure Medical Spa.
MSA had little awareness, not only of their association, but all the areas of service that are a part of it. They wanted West Michigan to know expert care was available right in their own backyards. The goal was to increase awareness, and in turn, serve more people in the community.
We created a consistent brand that tied all of their services together. Then, we developed a strategic plan to ensure community members would become aware of not only Muskegon Surgical Associates, but all the service areas affiliated with them. The plan included a consolidated new website and supporting marketing materials.
MSA has consistently grown by 2 million dollars per year since they started working with Revel in 2016. This indicates that there is an increasing number of people aware of the services they provide, and MSA is caring for more and more people every year.
To cut down on confusion and build awareness of their affiliation, we created an overall brand that encompassed each area of service MSA provides.
Strategically placed outdoor boards were created to showcase the brand and feature MSA’s different service areas, with a cumulative effect of tying everything together. The messaging reinforced the single idea that expert services were available right here along the lakeshore.
We created a “Mother” landing page for MSA where visitors could choose which service area they wanted and be directed to that particular service’s website. Each service website was created featuring the overall brand, tying everything MSA offers together.
To further reinforce the messaging of the new brand and build awareness, print and digital advertising was created and strategically placed.
