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Randy Borns


It’s no wonder Randy is in the marketing business – ever since he was young, he loved to draw and dreamed of being a commercial artist. Sure enough, he headed to art school, and after a few years under his belt as a Graphic Designer in a corporate communications department, Randy decided to strike out on his own. In 1983, Borns Design was, well…born.

The company evolved into what became known as Borns B2B, specializing in business-to-business marketing, and brand strategy and development. 37 successful years later, Randy transitioned his business over to Revel, bringing his strategic expertise along for the ride.

Even after all his years in the industry, Randy still loves getting to the essence of a client’s business and extracting what differentiates it from the competition.

Besides enjoying vegan and vegetarian food, Randy likes to draw, paint and remodel his home which he shares with his wife, Cheri. They love to host gatherings of family and friends, including their daughter, Leah, who is a web and app developer (the apple doesn’t fall far from the tree!) and their son Garrett who is the pride of West Michigan, having hit the big time as the platinum-winning singer/songwriter, BØRNS.

When Randy’s not building brands, he can often be spotted biking, skiing, hiking, sailing, paddling something or exploring somewhere. He’s also been known to cut a rug, rock a pair of roller skis, and quote lines from Young Frankenstein – which some may know is pronounced ‘Fronkensteen.’

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