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Marketing that grows your business.

The challenges facing business-to-business (B2B) companies are unique. Their marketing approach should be too. Using proven processes and tailored strategies, we grow your business by building your brand, generating quality leads, and moving your audience to act.

Ready to develop a results-oriented marketing strategy that supports your business goals?

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Marketing Strategy

Compelling marketing starts with a fact-based, results-driven strategy that aligns your business goals with your marketing efforts. Your integrated marketing communications (marcom) plan lays out proven tactics designed to achieve your objectives.

Marketing Strategy Services:

  • Market research: interviews, surveys, secondary research
  • Marketing communication plan: strategies, tactics, team plan, and budget 
  • eDiscover™: website planning

Brand Building

An effective brand helps you gain clarity on why your organization exists, builds trust with your audience, and differentiates you from the competition. A mix of traditional and digital marketing tools support your sales team by addressing every step of the buying process.

Brand Building Services:

  • Brand identity: naming, tagline, logo, brand standards
  • Voice guide: brand messaging, brand story, brand promise, UVPs 
  • Website development: including search engine optimization (SEO) 
  • Print collateral: brochures, sell sheets
  • Video content
  • Ongoing blogging and e-newsletters
  • Social media management

Campaigns

Targeted campaigns get results, whether your goals include generating and nurturing leads, selling to existing customers, attracting qualified employees, or all of the above.

Campaign Services:

  • Creative campaigns
  • Brandvertising™ direct marketing campaigns: mail and email
  • Digital campaigns: search engine marketing (SEM), Google ads, social media ads
  • Email marketing campaigns

Measuring Results

Collecting, analyzing, and managing data provides valuable insights that inform the strategies we develop. By measuring results we’re able to track progress and make adjustments to ensure maximum return on investment.

Measuring Results Services:

  • Track key performance indicators (KPIs)
  • Data analysis
  • Campaign reporting
  • Website analytics
  • ROI reporting
  • Actionable insights
  • Refine ongoing marcom plan
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