Structural Concepts wanted to launch their Reveal® product line in June of 2017 hoping to increase sales by 33% within the first 12 - 18 months. They reached out to Revel for help launching Reveal® and encouraging consultants and dealers to take notice and take action.
We dove into this project by first researching Structural Concepts’ customers to gain some valuable insights. Then we put on our thinking caps to develop a plan utilizing print and digital marketing that would reach their customers and their goals. Being strategically creative—it’s what we do.
Structural Concepts mission was to “reveal” the beauty and function of their Reveal® product line and boost sales. We were all over it. With photography and videos that conveyed the aesthetically pleasing product, a new, super-slick website, wow-factor print pieces, and digital ads, Reveal® successfully launched, reaching 32 dealers and counting. Sales continue to rise - we can’t wait to see how far they climb!
We were tasked with showing off the frameless lines of a food display case that blends into any decor. So, we designed a website featuring flowing photography and video blending flawlessly with content conveying a consistent message of functionality and aesthetics, both appealing to dealers and their customers alike. We also thought it was important to keep it simple (kind of like the Reveal® product itself).