The Lakeshore Museum CenterBranding & Voice Identity
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Increase in Online Donations
The Problem
The Lakeshore Museum Center in Muskegon was struggling to build community awareness and eliminate confusion about the multiple sites that make up the museum center as a whole. As they are largely millage funded, these goals became particularly important to them in 2020 when their millage was up for renewal.
Our Solution
We refreshed their brand look and feel and created a new attitude for the museum with a campaign that focused on all the things that museums make you: adventurous, smart, wonder, imagine, inspired, and more. We also used innovative marketing tactics and media placement to spend marketing dollars in the most effective ways, spreading awareness of the museum and all it has to offer, and promoting various programs and events.
The Results
The Work
“Through Revel’s innovative marketing director program, they execute all facets of the museum’s marketing including planning, vendor management, content development, and promotional campaigns.”
Annoesjka Solar
Former Executive Director
