Muskegon community partners rallied together in 2015 to launch Watch Muskegon, a three-year campaign to build awareness and excitement while improving the overall image and perception of the city.
Revel is proud to be the driving force behind the Watch Muskegon campaign. We were one of the initial stakeholders and continue to be actively involved in the messaging. As the campaign continues to focus on its three pillars of Education, Beautification, and Marketing, the positive impact of Watch Muskegon is clear.
“Watch Muskegon is positively impacting Muskegon in many ways currently and we’re seeing it progressively expand throughout the city—from enhanced corridors when entering the city, to an increase in educational resources getting in the hands of residents. Also, not only do workers want to come to Muskegon for their jobs, but they also want to live here and call this their home. We notice this in turn continuously builds strong neighborhoods, increases resident involvement and boosts personal investment in the community.”