The Access Health logo portrays the organization’s optimism and modern-thinking. Their mark is an apple, the long-time symbol of health. Inside the apple is a heart, making a human connection of caring. The simple lowercase of the organization name, along with the use of the colon, round out a modern, clean look.
The Access Health website combines simple, user-friendly navigation with a mobile responsive design. The use of large screen-filling photos in the background promote the lifestyle you can have by choosing to live healthier.
The goal of the Small Changes outdoor campaign was to create an instant impact with viewers. By juxtaposing two objects of similar shapes, one healthy and one unhealthy, it’s easy to see how simple being healthy can be. These outdoor signs were placed in pairs with their opposing partner to make the comparison more powerful.
Small Changes TV Spot
The Small Changes campaign was designed to make leading a healthier lifestyle seem easy. These short, upbeat spots make being healthy seem simple and accessible. The decision to not show any faces creates a sense of relatability with the viewer. Maybe it’s time we stop using our treadmill as a clothes hanger.