Naming and Logo
The goal of the Greenlight identity was to generate excitement about West Michigan and demonstrate that the area is moving forward. The Greenlight name and logo are the representation of this momentum while still being exciting and fresh.
The Greenlight website is a great example of User Experience design. This responsive platform features stunning original photography, large items that are easily usable on mobile, and clear calls to action to direct the user to the desired endpoints.
The Greenlight brochure is meant to demonstrate the abundant resources, available property, and multiple modes of shipping transportation available in West Michigan. The use of custom photography alongside illustrated maps and targeted copy creates a visually engaging, modern, and sophisticated look that is a staple of the Greenlight brand.
Stationery and branded materials
If you’re trying to attract new businesses to your area, it’s important to look professional. That’s why we created a full stationery package that brings the look of the Greenlight brand to everyday use.