Naming and logo
The name HealthWest was created to be accessible. We wanted everyone to know exactly what they did and who they served. The name HealthWest is simple, direct, and bold. The logo has the same characteristics. The bright colors represent the positivity the HealthWest brings to their consumers. The mark is not only a modern representation of the “H” and “W” but also an illustration of West Michigan’s lakeshore. The intersection completes the “H” while telling the story of HealthWest’s commitment to helping all people in the area.
Building off the initial branding, we created a responsive website that gives users easy access to all the information they need. We focused in on their target audiences with specific calls to action and added accessibility features such as type-sizing to make every user feel welcome.
The stationery package created for this brand is simple and understated. It gives HealthWest a professional feel across all of their paper materials.