Naming and Branding
Harris Hospitality came to Revel wanting to open a unique bakery. Designer donuts, eclectic breads, big fat sandwiches, and everything else that can be put into an oven. They had the culinary knowhow, but they needed a brand that would properly represent their vision. Through multiple internal concepting sessions, Revel developed Hodgepodge Bakehouse.
This project was unique in that Hodgepodge Bakehouse makes so many different things. How do you represent so many diverse offerings with one logo? The answer for this problem is that you don’t. Hodgepodge Bakehouse has a series of logos that represent all the different items they bake while also reinforcing their culture and atmosphere.
For a restaurant website, it’s important to have the information diners need available right away. That’s why we created a one-page, mobile responsive website with full page custom photography that puts the most pertinent information right in their users’ hands.
To make the Harris Hospitality restaurant group feel like a family, we created a custom template that each restaurant follows. This creates unity of the overall brand while still allowing the design freedom for each location to express what makes them unique.