The Michigan Works! Muskegon-Oceana website is designed to be simple. Screen-filling photos featuring the More campaign artwork, streamlined content, and clear calls to action make this site a success.
To gain awareness of their different services, Michigan Works! wanted creative that was relateable, simple, and powerful. These billboards feature large photos of individuals in professional settings. The copy is worked into the graphics and communicates the message of the More campaign in a easy, yet clever way.