North Ottawa Medical Group’s website needed to accomplish two goals: one, make the information on their services easy to find; two, create a place where patients can find the perfect doctor for them. Using responsive web design, Revel created a site that is visually appealing and easily navigated – putting the most pertinent information and calls to action first. The most important feature on the site is the Find a Doctor section, which asks the user to fill in the blanks of a conversational statement, and based on the answers, the correct doctor for you is selected.
Marketing for the North Ottawa Medical Group is built around the idea that they know you better than anyone. For the outdoor campaign, we took this theme and created headlines that would demonstrate the idea that North Ottawa doctors are caring, friendly, and knowledgeable.
This video is designed to give viewers an inside look at what the North Ottawa Medical Group offers its patients. Using interviews with doctors and patients, community lifestyle shots, and voiceovers, we were able to showcase the great work being done by North Ottawa in their natural setting.
The direct mailer for the Know You Well campaign features a simple trifold design that allows plenty of room for information. Drawing off the brand look, we incorporated similar headlines as on the billboards to grab the reader’s attention. The interior headline moving through the middle of the content makes it visually unique and interesting.
The services brochure was created with the specific guidelines that it has to feature every service offered, and it has to fit into a standard brochure rack. This project was a test of our problem solving ability. First, ditching the standard trifold and creating a gate-folded piece opened up new pages for content while maintaining it’s shape. We then used photography, headlines, and engaging content to keep the reader interested.
Nobody wants their doctor to be unprofessional. That means it’s important to look the part. Having sweet stationery locks down the look internally and builds a professional image.