Logo and Naming
When Red Apron came to Revel, they had nothing more than an idea. But to launch a successful business, you need more than an idea (although, that is a good place to start); you need an identity. After multiple internal branding sessions and hundreds of logo concepts, the Red Apron brand was born. The name is a subtle nod to the aprons commonly worn by grocers, and it’s a name that rings true without being too straightforward. The logo is a tidy and orderly representation of an item in a shopping bag. This simple illustration clearly conveys the service being offered in a visual way.
An online grocery store. Sounds simple right? Wrong. This site included user experience design, detailed management of over 600,000 products, advanced product search functionality, a mobile fulfillment system, specialty store integration, website membership, automated email reminders, delivery, and much more.
This fully custom platform makes grocery shopping easier than ever.
When it was time for Red Apron to open for business, we wanted to shout it from the mountain tops. Only problem is, we don’t have a mountain near by, so we chose billboards instead. These boards are simple, visible, and easily portray the correct message to passing drivers.
A new concept like online grocery delivery needs some explaining. In this case, the best medium for that explanation came through video. For this project, Revel wrote the script, developed storyboards, shot multiple locations, used a professional actress, edited the footage, and designed the graphics.